Tyson 2.0 Raises $9M to Expand Celebrity Cannabis Brand Portfolio

Tyson 2.0 said the raised funds will be used to acquire more celebrity intellectual property.
Tyson 2.0 said the raised funds will be used to acquire more celebrity intellectual property.
Tyson 2.0

Tyson 2.0 is already available in more than 20 U.S. states and Canada since its launch late last year. In that time, Tyson 2.0 has sold more than 4,000 pounds of cannabis flower across North America. Today, the company announced the close of its oversubscribed $9 Million Series A round led by JW Asset Management. 

The raised funds will be used to acquire more celebrity intellectual property, scale marketing efforts, accelerate distribution, and further invest in the development of Tyson 2.0's house of brands strategy.

Additional investors in the round include K2, Ambria Capital, Tress Capital, and Patrick Carroll.

"Mike Tyson and our team believed early on that building high-quality cannabis brands and products backed by A-list celebrities would be a winning combination. Our model has shown early validation with robust sales and expansion of the brand to more than 20 states including several of the world's leading operators. The next step in our journey will require us to put more capital to work, and I couldn't think of a better set of partners than the group of investors we have assembled, highlighted by Jason Wild and the team at JW Asset Management," said Tyson 2.0 Co-founder, President and Chairman Chad Bronstein.

Tyson 2.0 also announced the appointment of Nicole Cosby as its Chief Legal and Licensing Officer. Cosby also served as Chief Data and Compliance Officer of Fyllo Group and prior to this, held the position of Senior Vice President of Standards at Publicis Group. Cosby is an attorney by trade and has a background in digital advertising/data policy and brand strategy/licensing.

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