Petalfast, a route-through-market platform for the cannabis industry, announced its expansion into the Michigan and Massachusetts legal cannabis markets, with an anticipated launch in fall 2022.
The company's sales and retail engagement services help emerging and growing cannabis brands sell-in and sell-through retail channels in competitive markets.
Petalfast is reimagining route-to-market and distribution strategies for cannabis brands nationally, arming them for a hyper-competitive landscape. Petalfast’s expansion into Michigan and Massachusetts offers their California brand portfolio opportunities for new market expansion, new store distribution, and engagement at the retail level to maximize sell-through. The company is also building supply chain partnerships in the region to supplement brand production and manufacturing needs.
“The Michigan and Massachusetts markets are the Californias of the East Coast, so the decision to expand our presence in these states was a natural one,” said Petalfast CEO Jason Vegotsky. “As a company, we believe that people make us successful, so one of our top priorities is to recruit the most qualified, passionate, and authentic local teams to build strong relationships with trusted partners. This foundation sets us up to provide our two customers – the brand and the retailer – with the best services to scale their businesses. These launches are an important step in Petalfast’s expansion as more brands look to establish a national presence, and we are excited to continue growing nationwide alongside this industry.”
Petalfast’s Michigan team will be led by General Manager Brandon Riley, who previously served as the Director of Sales at Viola Brands and Sozo Companies Inc.
In Massachusetts, Petalfast will first bring brands to life through its statewide Field and Trade Marketing team. The retail engagement services support sell-through at retail and include in-store demos, vendor marts and events, consumer and budtender training and education, and more.