Headset, a provider of data and analytics to the cannabis industry, today expanded its suite of cannabis market and intelligence solutions with the launch of Bridge Signal. Building upon Headset's existing platform, which is powered by transaction data from more 26 point-of-sale integrations, the addition of menu-sourced data provides a new layer of real-time competitive intelligence conveniently designed for on-the-go users in a mobile friendly interface.
Headset's latest data tool, Bridge Signal, simplifies the landscape of online menus and limits the time companies spend scraping and collating menu data. Bridge Signal features a social media-like activity feed that tracks stock-outs, price changes, promotional activity and product arrivals throughout a specific region in real-time. The activity feed is accompanied by a retailer overview feature that allows users to dig deeper into the product assortment of nearby stores. Each week, Headset is committed to releasing new feature enhancements that will continue to advance the product's data security, data coverage, and reporting capabilities for both retailers and brands.
Through direct data partnerships with online menu providers, Bridge Signal provides a secure and reliable way to access competitive intelligence in real-time without the interruptions that alternative web-scraping models may encounter. The newly launched tool allows retailers to monitor changes in competitor pricing, product assortment and promotional activity. Bridge Signal also helps brands strategically prospect and find their competitive footing in an increasingly saturated landscape. In totality, Bridge Signal adds to an already robust ecosystem of data services and reinforces Headset as the most comprehensive solution for data and analytics in the cannabis space.