Snoop Dogg announced an expansion of his Smoke Weed Every Day (S.W.E.D.) cannabis brand by launching the e-commerce site, SWED.com. This new direct-to-consumer marketplace builds off the openings of a S.W.E.D. dispensary in Los Angeles and a coffee shop in Amsterdam this summer.
The online store will feature a curated selection of Snoop Dogg and Death Row Records branded hemp-derived products, smoking accessories, tobacco cigars and wraps, as well as limited-edition lifestyle merchandise available to consumers nationwide. SWED.com will also serve as a directory for S.W.E.D.'s physical dispensaries, providing information for the Los Angeles and Amsterdam store, as well as other soon-to-be launched locations.
"The holidays are all about sharing, and this year, I'm sharing access to S.W.E.D. with the world," said Snoop Dogg. "Whether you're shopping in person or online, for yourself or someone on your list, you'll find the same high-quality products I enjoy every day no matter where you are."
With a limited initial selection, the range of products will expand in the coming weeks as more products are certified by Snoop Dogg.
