Organigram Global announced that its recently acquired beverage business, Collective Project, has launched an e-commerce platform in the U.S. The launch also includes a new portfolio of hemp-derived THC beverages.
The company’s e-commerce platform expands U.S. consumer access to these products across 25 states. The launch represents a milestone in Organigram’s multi-phase U.S. expansion strategy.
The platform launches with an expanded line of products, including sparkling juices and sparkling lemonades. The second phase of the launch will include Fetch, a new line of hemp-derived THC sodas set to launch later this summer.
“We remain bullish on the hemp-derived THC opportunity and are thrilled to expand both our portfolio and our access to consumers across the U.S.,” said Megan McCrae, SVP, Corporate Strategy & International Growth, Organigram Global. “The early momentum we’ve seen including listings with major retail chains like Total Wine & More and Top Ten Liquors reinforces our belief in the category’s potential.”
In addition to direct online shipping, Collective Project beverages are available at select retail partners in many states.
