Curaleaf Debuts Spanish-Language Patient Experience

Curaleaf is launching a new initiative in Florida that spans the entire patient journey, including Spanish-language in-store kiosks, bilingual print materials, a translated Sweed e-commerce storefront, a Spanish-language Curaleaf website and targeted paid media.

Rather than just translating English content, the program was built to reflect how Spanish-speaking patients actually communicate and engage with healthcare and retail experiences.

With Florida home to more than 5 million Spanish-speaking residents and one of the nation's largest medical cannabis markets, Curaleaf said it views the initiative as a model that could eventually expand into additional markets and languages.