U.S. cannabis brand Rove has officially entered the Canadian market, marking the California-born brand's first expansion outside the United States. As of this month, Ontario cannabis retailers can order Rove products through the Ontario Cannabis Store (OCS). Products are now on the shelf at Ontario retailers.
Rove enters Canada with its Diamond Series Minibar, a compact all-in-one vape designed to run the brand's Diamond oil formulations. The initial Ontario strain lineup includes indicas Granddaddy Purp and Skywalker OG and hybrid Blue Dream. Each is made with live-resin diamonds extracted from fresh-frozen flower, through a gradual separation process that creates faceted, diamond-like crystals. Potent crystals, reaching up to 99%, are then liquefied for use in the Minibar.
"Rove has had an eye on Canada for years, and it took finding the right time to make the move," said Rove President Paul Jacobson. "We aren't slowing down our U.S. expansion, but getting to share our products with our neighbors to the north is an important milestone for Rove as our first international market. We also put a lot of consideration into finding the right device to tell the Rove story to the Canadian consumer. The Diamond Series Minibar is compact, potent and what we feel is the best expression of Rove today."
Rove is one of the best selling brands in the U.S. cannabis market. According to cannabis market data firm Headset, Rove has already totaled more than $10 million in sales this year across states including California, Colorado, Illinois, Massachusetts, Michigan, Nevada, New York and Ohio. According to BDSA, Rove is the third best selling vape brand in the U.S., behind Stiiizy and Select with more than $180 million in the past 12 months.
