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22Red Commences First Proprietary Grow in Arizona

It was time for the brand, which was founded by System of a Down’s Shavo Odadjian, to establish a proprietary grow and genetics.

Founded by System of a Down bassist Shavo Odadjian in 2019, 22Red believes that cannabis is more than a plant, but a means to honor the creative minds inside all of us.
Founded by System of a Down bassist Shavo Odadjian in 2019, 22Red believes that cannabis is more than a plant, but a means to honor the creative minds inside all of us.
22Red

Phoenix, CA - After five years in Arizona, 22Red has established its first ever proprietary grow in the state. Originally founded in Los Angeles by System of a Down’s Shavo Odadjian, 22Red has long stood for quality and innovation in art, fashion, music and cannabis. Since launching in the Grand Canyon State, they have partnered with only the best grows and cultivators.

As demand grew, it became necessary for 22Red to streamline its business model with a proprietary grow and genetics.

"I developed a fascination with cannabis genetics, because I was amazed by what cultivators and growers were able to create," Odadjian says. "It's a real art and I've always been a creator. We're now lucky enough in Arizona to take the reins in our hands and really push the envelope with what's possible with the plant."

The new 30,000-sq-ft facility is located in West Phoenix. The staff grows from seed to flower in an attempt to achieve the most unique cannabis offerings in Arizona.

The facility is equipped with Neatleaf’s AI monitoring systems, high performance LED grow lights, automated fertilization and plant nutrition, sophisticated HVAC water-cooling technology and a dedicated and knowledgeable staff whose mission is to create ingenious cannabis offerings.

22Red's new 30,000-sq-ft facility is located in West Phoenix.22Red's new 30,000-sq-ft facility is located in West Phoenix.22Red

The company has introduced notable new strain offerings, including BCC x Jealousy, Blueberry Shortcake, Hippie Crasher, Grape Durban and ZCrasher.

22Red also created a line of flower “smalls,” that are cut from the same plants as the premium indoor-grown flower. The smalls allow for new fans to enjoy their flower offerings at a lower price point, but with the same quality.

New products are expected to launch around the holidays.

The company has introduced notable new strain offerings, including BCC x Jealousy, Blueberry Shortcake, Hippie Crasher, Grape Durban and ZCrasher.The company has introduced notable new strain offerings, including BCC x Jealousy, Blueberry Shortcake, Hippie Crasher, Grape Durban and ZCrasher.22Red

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