Canopy USA yesterday announced a new executive team responsible for driving the company's next phase of expansion.
The staff will steer Canopy USA forward through a shared vision to elevate the company's brand portfolio, enhance day-to-day operations and execution, and advance growth initiatives across multiple state markets, according to the company.
Casey Rash, chief financial officer, will oversee centralized functions including finance, human resources, and IT. Rash has expertise in regulated industries and a strategic approach to driving organizational scale and efficiency.
Rebecca Kirk, chief operating officer, will lead the operations, innovation, and legal teams. Known for building scalable systems and launching category-leading products, Kirk will play a critical role in driving Canopy USA's performance across its value chain. Kirk has been COO of Acreage Holdings since 2024. Canopy USA completed its acquisition of Acreage Holdings in December 2024.
Kelly Flores, chief business development officer, will be responsible for marketing, market expansion, and product strategy. With a track record in cannabis commercialization, Flores will guide brand development and strategic growth initiatives in both existing and emerging state markets. Flores was COO of Wana Brands, which Canopy USA acquired in October 2024.
"These leadership appointments mark the start of a plan to capture growth in the U.S. cannabis market," said Brooks Jorgensen, president. "Within the best of each Acreage, Jetty, and Wana, we've been aligning systems, teams, and processes across markets to create a scalable, efficient organization. With our leadership team now in place, we're moving forward with purpose."
