Editor's Note: Download the audio version below and click here to subscribe to our newsletter.
This week, Jon Marshall, COO of Deep Roots Harvest, joins the Cannabis Equipment News podcast to discuss why he stopped fighting forest fires as a smoke jumper and forecasting avalanches to become a cannabis industry executive.
Also:
- The transition after Deep Roots acquired The Source in 2024.
- The state of the Nevada cannabis market.
- Why you must do no harm, stay flexible and keep an open mind after an acquisition.
- The marketing tactics and promotions that win business and new cannabis customers.
- Expectations for real regulatory change.
- The benefits of a "one plant solution" for the marijuana and hemp markets.
- The tech stack that makes his life easier.
Please make sure to like, subscribe and share the podcast. You could also help us out by giving the podcast a positive review. Finally, to email the podcast or suggest a potential guest, you can reach David Mantey at [email protected].






















