Males account for roughly two-thirds of cannabis sales in the U.S. in 2023 while females make up the other approximately 34%.
That’s according to new figures from analytics firm Headset, which aggregated data across major cannabis markets in the U.S. and Canada.
The company showed the percentage of sales to females was growing year over year in markets like Nevada but shrinking in other markets like Oregon.
Headset also presented data on age groups buying cannabis and found that Millennials (age 27 to 42) accounted for the majority in the U.S.
After them it’s Generation X (43-58) with nearly 24%, Generation Z (11-26) with 16.8%, and Baby Boomers (59-77) with about 13% of sales.
In every U.S. market examined by Headset, younger generations account for nearly two-thirds of cannabis sales.
“Younger consumers also show a strong preference for inhalable products such as concentrates, flower, vapor pens, and pre-rolls,” the company wrote.
