Cannabis company MariMed today announced manufacturing and distribution agreements to launch its beverage and edibles brands, including Vibations and Betty’s Eddies, into the hemp-derived THC market.
A hemp-derived THC version of the company’s Vibations hydrating drink mix is expected to be the first product available to consumers, with anticipated distribution in Rhode Island by the early first quarter of 2026. It's also developing distribution plans in additional markets for Vibations and Betty’s Eddie.
MariMed has partnered with companies for manufacturing, wholesale distribution, and marketing:
- DeHydr8, known for its advanced technology for rapid onset and shelf stability of cannabis products
- Countermeasures, a national sales and marketing firm best known for its partnerships with Poppi soda, Kendall Jenner’s 818 Tequila and many other well-known and respected brands, will provide Market Sales Reps, National Account Coverage and Market Expansion Services
- Craft Collective Homegrown, a hemp beverage distributor in Rhode Island
“We intend to own top-selling, national cannabis brands within the next five years, and the regulated hemp THC space provides a great opportunity to support that goal by introducing our brands to the masses,” said MariMed CEO Jon Levine. “As always, we are taking a financially disciplined approach to our entry, carefully investing in our entry and working with respected leaders in the space to help drive this new revenue channel for the Company.”
The company has established a new business unit, MMA Hemp Inc., to operate its hemp-derived THC activities.
