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Stoli Group Invests in Hemp-Based Non-Alcoholic Spirit

It's made from fermented and distilled hemp to deliver similar flavor and aromatic characteristics of a spirit.

Stoli Group The Pathfinder
Stoli

The Pathfinder Hemp and Root, a fermented and distilled non-alcoholic amaro, announced strategic investment from Stoli Group, a producer, manager, and distributor of global spirits and wines.

The Pathfinder Hemp and Root is a non-alcoholic spirit made from fermented and distilled hemp to deliver similar flavor and aromatic characteristics of a spirit. 

"We are excited about investing in The Pathfinder Hemp and Root and the diversification it brings to the Stoli Group portfolio," commented Damian McKinney, Global CEO, Stoli Group. "The Pathfinder is a true trailblazer in the zero-proof category and as this massive shift in the culture of socialization continues, The Pathfinder and Stoli Group combo creates limitless possibilities."

"We have won over a lot of skeptics who didn't believe that non-alcoholic options would find a place in the beverage world," noted Kraig Rovensky, Global Ambassador for The Pathfinder Hemp and Root. "We're blazing a trail for those who want to try something different – and the demand we've seen in the past few months proves that zero-proof spirits are here to stay."

In drinks, The Pathfinder behaves like a spirit and can be served in coffee, sipped neat, served on the rocks, or used as the base of a cocktail. In other words, it fits right into the back bar of your favorite bar or cafe as well as it does your home bar cart. The Pathfinder Hemp and Root is available now ($39.99/700 ml) for purchase online here

"The Pathfinder is a pioneering non-alcoholic spirit made from fermented and distilled hemp resulting in a highly unique bitter, sweet, and complex elixir that is remarkable and highly versatile," says Guy Escolme co-founder. "In a world of imitation, The Pathfinder is a true disruptor, endorsed by trailblazing bars and world-class bartenders who prioritize innovation over imitation. The Pathfinder and Stoli Group embarking on this new journey together is truly a new frontier!"

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