Carma HoldCo Inc announced that Mike Tyson's cannabis brand, TYSON 2.0, is expanding its product line with the launch of TYSON 2.0 Eye Drops, offered exclusively by Jbrands Distribution. This marks Carma's latest move into the consumer packaged goods market.
“TYSON 2.0 has always been about creating high-quality products that meet real consumer needs,” said Tyson. “My goal is for TYSON 2.0 to be present in consumers’ lives across the globe, so expanding into eye care is a natural next step for us. I’m excited to bring a product to market that I know our fans will love.”
"We’re continuously looking for opportunities to serve our audience beyond our core categories, and TYSON 2.0 Eye Drops is an exciting new step in that journey," said Carma CEO Adam Wilks.
TYSON 2.0 Eye Drops will be available for wholesalers and distributors starting at CHAMPS, with broader retail availability to follow. The product will be supported by a marketing campaign, including in-store promotions, digital advertising and influencer collaborations to drive awareness and engagement.
Correction: A previous version of this article incorrectly stated that eye drops are non-regulated products.
