AUSTIN, Texas — THC beverage company Cann recently announced that it will become the first microdosed THC social tonic ever sold at Austin City Limits Music Festival. Festivalgoers over 21 years of age will be able to enjoy Cann for the first time during this year’s festival, taking place October 2–4 and October 9–11 at Zilker Park in Austin.
Austin City Limits brings music fans together for two weekends of live performances. This year's musical acts include Charli XCX, Twenty One Pilots, Lorde, Bleachers, Skrillex, Amyl and the Sniffers and Kings of Leon.
Since launching in 2019, Cann has worked to reshape how people experience THC, creating microdosed beverages that put flavor, approachable dosing and the social experience at the forefront.
Built for social occasions, Cann hopes to curate a “feel a little good” experience that translates to a festival setting.
Festivalgoers can find Cann’s 3mg Half & Half (a newly launched flavor with Dwyane Wade) and 3mg Lemon Lavender Social Tonics at all bars onsite. Each can features a microdose of THC and CBD and is made with real ingredients for a flavor-forward, approachable drinking experience.
“Cann was made for music festivals: relaxing with friends, enjoying good food and listening to live music,” said Jake Bullock, co-founder and CEO of Cann. “Consumers have made it clear they want these drinks to be served alongside alcohol and other NA options, and we’re excited Austin City Limits Music Festival has given festivalgoers that choice.”
Cann’s Austin City Limits debut builds on the brand’s growing presence across the festival circuit. In recent years, Cann has brought its Social Tonics to festivals including Shaky Knees Festival and Minnesota Yacht Club.
