El Blunto has partnered with GRAMMY-nominated afrobeats artist Asake to launch GIRAN, a high-end cannabis brand. The collaboration kicks off with two diamond-infused pre-roll products, featuring top-shelf indoor flower and premium THCa cannabis diamonds. El Blunto announced the release of two diamond-infused products personally curated by Nigerian musician Asake.
"This collaboration is more than just a brand deal—it's a reflection of my lifestyle, my culture, and my roots. From the start, I've always been about authenticity, and this new line is a true extension of that. Partnering with a fellow African on something this special makes it even more meaningful. We're not just launching a product; we're celebrating the essence of who we are, the hustle, the vibes, and the spirit of enjoyment. This is for the culture, for the people, and for everyone who truly understands the movement," said Asake.
The debut includes El Blunto and El Jointito 3-Packs in exclusive strains—Energy 5K, Chill Vibe, and Calm Harvest—hand-infused with premium THCa. Each pre-roll is crafted with whole flower nugs (never ground) to preserve potency and enhance the terpene profile, ensuring a longer-lasting, smoother experience.
"At El Blunto, we don't just make pre-rolls—we create experiences," said Q. Ladraa, CEO of Albert Einstone's, El Blunto's parent company. "Asake's vision for GIRAN aligns with our commitment to craftsmanship and innovation. We're excited to elevate cannabis experiences for fans and cannabis lovers across North America."
El Blunto is known for its signature full-flower, tobacco-free pre-rolls, utilizing proprietary nano-infusion technology for enhanced effects. With distribution in over 3,000 dispensaries, El Blunto is synonymous with quality and innovation in the cannabis industry.
The El Blunto x GIRAN official launch party took place on Saturday, February 15, 2025 in partnership with Off The Charts Dispensary (8418 Santa Monica Blvd, West Hollywood, CA). Product is now available across California.
