Metrc, a provider of cannabis regulatory technology systems in the U.S., announced a new contract with Massachusetts, retaining its role as the state's track-and-trace software provider. The company has worked alongside the Massachusetts Cannabis Control Commission (CCC) since the adult-use market’s inception. Through a competitive procurement process, Metrc said it retained its government contract by demonstrating its capacity to meet the state’s regulatory needs to maintain secure cannabis supply chains and bolster public safety.
The Metrc system enables licensed operators to track all activities impacting the status of a plant or the creation of cannabis-based products, including origin, testing results, handling, and chain-of-custody information, through the company’s unique RFID tracking model and software-as-a-service (SaaS) system – this information is then accessible to state regulators.
Additionally, Massachusetts licensees will have access to the newly launched Metrc Retail ID functionality. This provides businesses with the option to generate QR codes for item-level identification and allows consumers with a smartphone to scan and access product information such as lab results, product origin, and more. In addition to providing transparency benefits for consumers, Metrc Retail ID reduces waste by eliminating the need for secondary labeling and acts as an inventory identifier through point-of-sale.
Metrc holds exclusive government contracts in every region of the U.S., and while these areas have diverse regulatory frameworks, each jurisdiction shares the common goal of ensuring safe legal cannabis markets.
