Mike Tyson's cannabis brand, TYSON 2.0, announced its further expansion into Florida and Illinois with Verano. This collaboration marks a significant milestone as TYSON 2.0 expands its footprint in Florida and Illinois.
“We are thrilled to join forces with Verano, a leader in the cannabis industry,” said Mike Tyson, co-founder and chief brand officer of TYSON 2.0. “This partnership represents a major step forward in our mission to deliver exceptional cannabis experiences to a wider audience. With Verano’s unparalleled industry knowledge and resources, we are in position to make a significant impact in Florida and Illinois.”
TYSON 2.0 will use Verano’s extensive network and operational expertise to broaden its saturation of Florida and Illinois markets. Verano’s cultivation facilities and dispensaries – MÜV (Florida) and Zen Leaf (Illinois) – will play a role in scaling TYSON 2.0’s impact. TYSON 2.0’s famous Mike Bites edibles are now available in both markets. Additionally, vape cartridges are currently available in Illinois with plans to launch in Florida later this year.
“Our continued partnership with Verano marks a pivotal moment for TYSON 2.0 and our mission to elevate the cannabis experience for consumers across the nation,” said Adam Wilks, CEO of Carma HoldCo, parent company of TYSON 2.0. “By joining forces with a respected industry leader in Verano, we're not only expanding our presence in Florida and Illinois, we're also setting the stage for unprecedented growth and innovation for the TYSON 2.0 brand. We're excited about the potential this partnership holds and look forward to working closely with Verano to reach more consumers, introduce new products, and further establish TYSON 2.0 as a dominant force in cannabis markets across the U.S.”
