Ayrloom, one of the biggest adult-use cannabis brands in New York, provided some sales figures along with updates on some recent expansion and partnerships.
The company said its products are now sold in more than 600 licensed dispensary, up 350 from a year ago. That expansion has helped the brand sell more than 5 million units in the past 12 months, up 85% year over year.
"Ayrloom is proof of what a 115-year-old family farm can do when it sets out to lead a new category. Our Rosé is made entirely in-house, from our own orchard to the can. But what excites me most is the trajectory: New York's market is expanding fast, and we are not just keeping pace, we are taking share, with unit sales up 85% over the past year," said Mack Hueber, President of Ayrloom, in a statement. "Being welcomed as the first hemp-derived THC beverage brand at Governor's Ball, putting our 1 milligram beverages in people's hands right next to every other drink, showed me exactly where this category is headed."
In addition to growth, the business has secured other milestones including the launch of a 2-gram-all-in-one (AIO) vape line, expansion of its pre-roll line, re-launch of its de-alcoholized Rosé and completion of a 25,000-square-foot facility upgrade.
During Governor's Ball, Ayrloom said it distributed more than 1,000 3 oz samples of its 1mg micro beverages during "flower hour" each day in addition to more than 3,000 cans distributed via concessions and the brand's own activation on-site.
