Kiva Sales & Service (KSS) and Petalfast announced the completion of their merger, finalizing the strategic combination first announced in March. The deal closed on Aug. 17, 2026, uniting two established sales and distribution operations under one platform serving California and beyond.
The combined company builds on the recent launch of KSS Lite, a streamlined distribution tier built for brands managing their own sales teams. KSS Lite gives these brands direct access to the KSS/Petalfast retail network and logistics infrastructure without the full-service sales model. Various Full Partnership models remain available for brands seeking deep retail collaboration and strong cash collection options.
The merger preserves both companies' sales teams, existing partner relationships, and the customer service standards brands rely on. KSS Live, the company's digital ordering marketplace, continues to support both service tiers, giving self-managed brands buyer visibility and full-service partners a technology layer built on field sales and hands-on customer service.
The combined organization will operate under a united name that will be announced later this year. Petalfast Co-Founder Arun Kurichety now serves as CEO of the combined organization. Palmer will chair the combined board as the company builds on its success in California and plans expansion into New York and New Jersey, and will stay on as CEO of Kiva Confections.
KSS and Petalfast now represent one of the deepest brand rosters in cannabis, spanning full service, agency sales and logistics-only support. Each new brand builds momentum for the platform and points to strong growth ahead for the combined organization.
