Verano today announced the launch of Easy Landings, its first dedicated beverage brand. Easy Landings will initially be available for purchase starting August 21 at Verano’s Zen Leaf dispensaries and third-party partners in Arizona, Illinois, Nevada, followed by New Jersey on August 28, with plans to scale across additional states in 2026 and beyond.
Initially launching in four delicious flavors including Lemon Lime, Watermelon, Mango and Black Cherry, each 2 oz (60 ml) bottle of Easy Landings contains 100 mg of THC, with a capful measuring 5 mg of THC per serving.
Verano said Easy Landings aims to engage a variety of consumers by tapping into existing demand for THC beverages and capitalizing on multiple trends, including the continued decline in alcohol consumption and growing popularity of macrodose edibles products.
"Given the category’s ongoing growth and the pending closure of the 2018 Farm Bill loophole that unintentionally created a multi-billion dollar hemp-derived THC beverage market, Easy Landings is well positioned to capitalize on existing demand as a brand new, all-natural alternative for consumers seeking cannabis beverages that are delicious, safe, tested and regulated," the company said.
