Curaleaf today announced a category extension in hemp beverages with Select FormulaX, a new hemp-derived THC energy drink. Select FormulaX is a 10mg THC experience with added caffeine, sold in 16-ounce cans directly to adult consumers through the company's online storefront, TheHempCompany.com. Customers can also find Select FormulaX at Curaleaf stores in Arizona and Maine, at major retailers, and soon, through on-demand delivery services in select states.
In addition to 10 mg hemp THC, Select FormulaX offers 50 mg of caffeine, similar to a can of soda or half of a cup of coffee. It's available in Glacial Melt and Rocket Pop flavors. A thermo-temperature packaging feature turns the can color bright blue when it has reached the optimal chilled temperature for enjoyment.
"The latest addition to our signature Select 'X' product line reinforces our dedication to expanding our product portfolio and integrating our own Farm Bill compliant products into the high growth, hemp-derived THC market," said Boris Jordan, Chairman & CEO of Curaleaf. "Offering caffeine with 10 mg hemp THC presents a new and timely category to the hemp beverage space, and we're proud to be the innovators behind this new experience to the market. It follows a trend we're seeing among young adults who are seeking a beverage to enhance everyday activities, while also moving away from alcohol, and toward cannabis. Select Hemp Seltzers continue to grow in popularity across the hemp market nationally, and Select FormulaX is an excellent addition to our highly rated beverage line."
Select FormulaX is the latest addition to Curaleaf's growing portfolio of hemp-derived THC products. It also offers consumers a collection of Farm Bill-compliant hemp-derived products including Select Zero Proof Seltzer, Select Fast-Acting Bites, Classic Bites, XBites, and Snooze Bites. The company's hemp products are made in a certified cGMP facility containing only naturally derived THC from hemp.
