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This week, Mikhail Sagal and Gary Arnold, co-founders of TSRgrow, discuss how they engineer, design and manufacture LED lighting solutions for thousands of operators in the industry.
According to Gary Arnold, TSRgrow doesn't just sell lighting, but a total grow solution, which also happens to be the name of the company's product (TOTALgrow Solution™). The company says it isn't looking for customers, but partners in cannabis. They start each relationship by looking at the grower's business plan, figuring out what they plan to produce and how they plan to produce it, and ensuring that the company is properly grounded to achieve those goals. Without the proper preparation, operators can make costly mistakes very quickly.
The Total Grow Solution is a platform that combines LED lighting, distributed lighting power, environmental control and monitoring systems, and grow management software. According to Sagal, it's a digital platform that gives operators absolute control. He calls it Lighting as a Platform (LaaP).
Sagal has a history in thermal and mechanical product design and engineering. He started the company 13 years ago specifically to get into LED lighting product design and development. Arnold joined the company a year later to help develop a new gold standard in cannabis industry lighting.
Networked lighting enables remote or onsite monitoring, which helps TSRgrow maintain a close relationship with clients and stay involved with the configuration. They strive to give cannabis operators a guide to what they should be doing to succeed. They say the industry still has a glaring knowledge gap, but they can help improve consistency, yield and efficiency.
This industry will only get more competitive, and Arnold says the businesses that will win will have a plan that can change and adapt. Costs will go up, prices of the product will come down, and that will make or break customers going forward. Survival is based on your company's ability to control costs, maximize yield and continue to expand.
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