CEN at MJBIZCon: Naturae Sees a Light at the End of the Tunnel for New York Cannabis

CEO Nicolas Guarino shares his optimism and how his company survived.

The Cannabis Equipment News team recently traveled to MJBizCon held in Las Vegas from November 28, 2023 through December 1, 2023. At the show, we interviewed equipment manufacturers, cultivators, operators and new product developers to learn more about what they bring to the cannabis industry.

Naturae CEO Nicolas Guarino sees a light at the end of the tunnel.

His company, just like countless others, has been hurt by the cannabis licensing legal disputes in New York. But after the state's cannabis board recently settled the lawsuits that were preventing licenses from being issued, there's reason to be optimistic.

Watch: CEN at MJBizCon: Blackbird Makes 400,000 Joints Per Month on One Machine

While the New York market was in limbo, Naturae focused all of its attention on product development. The company ended up condensing about three years of planned growth into a much smaller window and growing its product portfolio from six SKUs in January to 49 in December. If all goes to plan in New York and the judge signs off on the settlement, Guarino expects a major distribution boost for Naturae's brands including Jaunty.

Guarino was also a recent guest on the Cannabis Equipment News podcast. Check out the episode to learn more about why he founded Naturae and how his company became the largest producer of CO2-extracted cannabis oils in New York. 

The next MJBizCon will be held in Las Vegas from December 3, 2024 through December 6, 2024 at the Las Vegas Convention Center.

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