Rubicon Organics, a Canada-based licensed producer of cannabis products, today announced the launch of its dedicated genetics facility, Arbora, in Squamish, British Columbia.
The leased facility has received a license from Health Canada to cultivate cannabis and is expected to strengthen the company's genetics strategy and reinforce its position as a leader in the premium segment.
"Exceptional genetics are the engine that drives premium cannabis," said Rubicon CEO Margaret Brodie in a statement. "Rubicon’s proprietary genetics library is one of our most important strategic assets, shaping the quality, consistency, and distinctiveness of the cannabis products we bring to market. Arbora gives that library a dedicated home and strengthens our ability to translate our genetic assets into premium products that meet evolving consumer demand.”
Arbora will serve as a dedicated hub for the preservation, propagation and development of Rubicon’s library of more than 500 cannabis cultivars. The recent launch of Caviar Z, the company’s first internally bred genetic to reach market, marks a clear milestone for Rubicon’s genetics program. Launched under the super-premium Simply Bare Organics brand, Caviar Z demonstrates the commercial potential of Rubicon’s in-house genetics program and its role in supporting a differentiated premium product pipeline.
