Josh Kesselman, founder of RAW Rolling Papers and publisher of High Times Magazine, announced the company’s house of brands, HBI Innovations, has purchased ownership of RAW Genetics band name marks, which he said lays the groundwork for future expansion into cannabis genetics and seeds.
HBI Innovations and RAW Genetics reached an assignment and license-back agreement that transfers ownership of the RAW Genetics intellectual property to HBI while allowing for an orderly transition period. As part of the agreement, RAW Genetics will continue operating during a limited transition period through the end of 2026 with new launches to be announced under the HBI Innovations stewardship in 2027.
“RAW has always been about honoring cannabis culture in its most rawthentic form, from the flower to the ritual surrounding it,” said Kesselman in a statement. “RAW Genetics represents a passionate community of breeders and growers who genuinely care about the plant. It’s rawesome to build on that legacy while exploring new opportunities in genetics, seeds and future collaborations.”
Founded by legacy breeder Bradley Van Gundy and his brother Mason Yerger, RAW Genetics is known for breeding cultivars like Stuffed French Toast, Z Pie, Zlushiez, Kami Kush and the highly acclaimed Zikigai line, the namesake of their next project.
Van Gundy, who has already begun development on his next chapter, Zikigai Garden, said the agreement creates a path forward for both parties that preserves the spirit of the brands while opening new doors for growth.
“RAW Genetics was built out of our deep love for this plant, and our endless pursuit of trying to find the best she has to offer. We’ve spent over twelve years building this company and we’re extremely proud of what we’ve created. When we started the company, I never fathomed an exit, but this feels like my baby is being drafted into the major leagues,” Van Gundy expressed. “While we’re still committed to our initial mission, and will continue our hunt under our new banner, Zikigai, we're extremely excited to see how far one of the biggest brands in the space can take her!”
The companies emphasized that the agreement was reached amicably and reflects a shared commitment to protecting and growing cannabis culture responsibly. Both parties will continue working collaboratively during the transition period.
