Hulk Hogan announced his new health and wellness brand, which joins Mike Tyson's "Tyson 2.0" and Ric Flair's "Ric Flair Drip" as a Carma HoldCo brand. The product line will include functional mushrooms, CBD, and THC. Hogan will serve as its chief brand officer.
"Hulk Hogan is larger than life and beloved by wrestling fans and non-fans of all ages. His influence spans generations," said Carma HoldCo President and Chairman Chad Bronstein. "His magnetic personality, ingenuity, and entrepreneurial spirit, in partnership with us at Carma HoldCo, will ensure we continue to deliver unforgettable consumer experiences."
The company has yet to announce a brand name or a release date.