Multi-state cannabis operator Trulieve today announced a licensing deal with Connected for the exclusive rights to genetics, trademarks and proprietary know-how to produce and sell Alien Labs and Connected branded cannabis products in Florida and Texas.
Under the terms of the master licensing agreement, Trulieve secures exclusive rights to cultivate, manufacture and commercialize Alien Labs and Connected branded products in Florida and Texas, maintaining Connected's standards, curated genetic offerings and brand protocols. The agreement also provides Trulieve with the opportunity to negotiate licensing rights in additional expansion markets.
"Since 2022, Trulieve has been an exclusive provider of Alien Labs and Connected premium cannabis products in Florida, delighting our customers with unique high quality strains," said Trulieve CEO Kim Rivers. "With this agreement, we plan to expand our premium product portfolio in Florida with new categories and form factors, further solidifying our leading market position. Pending final licensure and regulatory approvals, we plan to introduce Alien Labs and Connected branded products in Texas. At the same time, we are thrilled to expand our partnership through collaborative marketing campaigns to support both brands."
"Our partnership with Trulieve has become one of the most successful brand licensing relationships in cannabis, and it's proof of what's possible when a legacy brand and a scaled operator play to each other's strengths," said Caleb Counts, Founder and CEO of Connected. "Trulieve's platform has given Florida patients access to Alien Labs and Connected genetics developed through our proprietary breeding program, which is some of the most premium cannabis available anywhere. We're excited to build on that in Florida and to bring these products to patients in Texas as the next phase of this partnership."
