Primitiv, the cannabis company founded by former NFL athletes Calvin Johnson and Rob Sims, today announced a new brand. Turf, a sibling brand of Primitiv, will offer a variety of premium indoor-grown pre-packed 1/8ths and pre-rolls featuring all-new packaging inspired by the iconic Nintendo game, Tecmo Bowl.
The packaging design embraces Tecmo Bowl's vibrant 8-bit graphics and gameplay, adding a splash of fun for both cannabis connoisseurs and gaming enthusiasts alike.
"Being former NFL players and video game enthusiasts, we wanted to think of an eye-catching way to spotlight our new Turf products,” said Primitiv co-founder and NFL Hall of Famer Calvin Johnson Jr. "Since Tecmo Bowl celebrated its 35th anniversary earlier this year, bringing that into the mix just made a lot of sense for us."
Crafted with the same dedication and quality that has made Primitiv one of the top brands in the Michigan cannabis market, Turf will offer a curated selection of strains in pre-packed 1/8ths and multi-pack prerolls, in a rotating mix of designs and strains.
"Our Turf multi-pack pre-rolls will be the first time we have offered that type of product to consumers," said Primitiv co-founder and former Detroit Lions guard, Rob Sims. "We have heard a demand for consistent and affordable pre-rolls sold as a multi-pack, and we’re really excited about what we have grown with the customer in mind.”
Turf flower products were grown in Primitiv’s indoor cultivation center in Webberville, Michigan. The products will be available soon and feature popular strains, including Key Lime Thai, Blueberry Muffin, Gary Payton, Sour Punch, Point Break and Bremix.
Primitiv was founded by Calvin Johnson and Rob Sims to manufacture premium cannabis products that prioritize quality, innovation, and sustainability.
Primitiv has dispensaries in Niles, MI and Boston, MA, and distributes its Primitiv and Turf-branded cannabis products throughout Michigan and Massachusetts.
