Red White & Bloom Brands said its wholly-owned subsidiary, Emblem Cannabis, has been selected as the successful bidder in the court-supervised sale of Ayurcann Holdings.
Emblem will indirectly acquire the underlying businesses, assets, licenses and operations through ownership of 100% of the newly issued shares of Ayurcann. Upon closing of the transaction, Emblem will acquire:
- The Fuego, Xplor, and Happy & Stoned brands, together with all associated intellectual property, trademarks, and brand assets. Ayurcann’s portfolio spans more than 90 tracked SKUs available through approximately 2,500 retail locations across Canada, with a particular focus on the high growth vape and pre-roll categories.
- Ayurcann’s cannabis formulation, manufacturing and packaging operations based in Pickering, Ontario, including Ayurcann’s interests in operational equipment and inventory, and other strategic assets.
- All retained contracts, customer and supplier relationships, distribution, and supply arrangements across eight provinces and territories, and all associated books and records of the business.
- Subject to regulatory approval, all government licences required to operate the Ayurcann business.
“We are very pleased that Emblem has been selected as the successful bidder for Ayurcann,” said Colby De Zen, president of RWB, in a statement. “This acquisition is highly strategic and will immediately scale our Canadian platform with a leading portfolio in the fastest-growing product categories and a national distribution footprint across more than 2,500 retail locations. Beyond the brands and infrastructure, we are acquiring a proven operating platform with meaningful synergies across supply chain, manufacturing, and overhead. We look forward to integrating the Ayurcann business and its team and believe this transaction positions RWB to drive accelerated growth and enhanced shareholder value upon closing.”
