Death Row Cannabis, Snoop Dogg's brand, is expanding its product lineup.
At the center of the launch is a new lineup of vape products that includes 1-gram and 2-gram 510 vape cartridges, along with a branded 1-gram disposable vape. The device features a ceramic coil and postless design.
They're available in six flavor profiles — Watermelon Mojito, Blue Widow, Holy Cannoli, Grape Ape, Platinum OG and Strawberry Fields.
Expanding beyond inhalables, Death Row Cannabis is also entering the edibles category for the first time with the launch of Death Row Gummies.
The brand is also expanding its pre-roll lineup with the introduction of five 1-gram pre-rolls and three 2-gram Infused Bigg Dogg Blunts, available in Purple Punch, Bubble Gum, and Watermelon.
"There's a deliberate process behind every product we bring to market — we don't chase trends, we build a portfolio," said Tiffany Chin, CEO of Death Row Records Cannabis, in a statement. "That means being selective about formulation, flavor, and format, and holding every release to a standard worthy of Snoop and the Death Row name. Growth only means something if the quality scales with it."
The new product lineup is currently available in Nevada and California, with a broader rollout underway via the label's hemp marketplace.
