PAX announced a new program to reduce plastic waste. Through a partnership with rePurpose Global, PAX said it has become the first brand in the cannabis space to achieve Plastic Negative certification across all existing product lines. This certification includes PAX MINI and PLUS, PAX ERA and 1G pods, and PAX Gummies, and means that for every product sold, twice as much plastic waste is removed from nature.
As part of this broader plastic action effort, PAX is launching PAX TRIP, the brand’s first all-in-one vape, and what it's calling the industry’s first plastic negative all-in-one, made with ocean bound plastic. The TRIP features PAX’s cannabis oils and the company said it has been engineered for clean hits, with a clear air path that ensures vapor never touches the internal electronics. PAX TRIP starts at $35 and will be available at selected retailers, beginning in Massachusetts and quickly rolling out to California and New York.
This partnership will support rePurpose Global’s vetted impact project, Paraíso de Ballenas, rehabilitating coastlines and protecting whale breeding grounds on Colombia’s Pacific Coast — an area that has been affected by severe plastic pollution littering the beaches and harming marine life. The project will facilitate the removal of low-value plastic from the environment, transportation to and sorting at partner facilities, and recycling at selected end destinations. The project also supports waste workers’ incomes and provides access to an inclusive, safe, and dignified work environment.
This initiative is part of PEACE BY PAX, the company’s social impact platform focused on pillars of social reform, safe access, and sustainability. Additionally, PAX has made commitments to phase in ocean bound plastic, in partnership with #Tide Ocean SA, which both reduces plastic waste through upcycling and produces up to 80% less CO2 emissions than required to produce virgin plastics. PAX is also enhancing sustainability across its packaging lineup with the rollout of new packaging across selected products this spring containing post-consumer recycled material.
