Village Farms International today announced the launch of easy-pour pouches from its Super Toast brand. This launch marks the first time this packaging format has been brought to market in the milled flower category in Canada.
Each 7-gram pouch is built around three new features: an easy-pour spout that creates a controllable and convenient consumer experience when pouring straight into a rolling paper or bowl, resealable color-coded caps that identify each ground flower offering and a sneak peek window that shows the fresh, fluffy grind inside.
With Super Toast Ground Flower now selling in Quebec, Super Toast has become the first nationally distributed brand in Village Farms' cannabis portfolio — a milestone that comes as the brand ranks as a top two milled flower brand in Canada, capturing 12 per cent of the category year-to-date through July.
"This is the kind of innovation that makes things easier. Nobody wants to dig around in a bag or guess how much is left. Once consumers pour from something like this that actually works, they don't want to go back. That's the bar we're trying to set with everything we touch and why Village Farms is proud to be a leader in innovations like this," said Paul Furfaro, president of global commercial for Village Farms, in a statement.
The new easy-pour spout will become available across all 7-gram Super Toast Ground Flower products in available markets over the coming weeks.
