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This week, Kevin Schultz, the new vice president of national sales at Sun Theory joins the Cannabis Equipment New podcast to discuss his plans to grow the company's gummy brand into a global juggernaut.
Last month, Kevin Schultz joined Sun Theory to help guide the company as it continues to expand. Founded in 2017, Sun Theory is a vertically integrated cannabis company based in Denver, Colorado. The company's product portfolio is anchored by the company's Dialed In Gummies brand.
Before joining Sun Theory, Schultz co-founded 357 Hemp Logistics, and played a pivotal role in establishing domestic and international transportation networks critical to the industry's growth and longevity—Schultz is now a board advisor at 357.
Schultz has also served as vice president at Verano Holdings, where led cannabis supply chain integration efforts. He also helped develop and launched B2B wholesale divisions for PharmaCann, contributing to the company’s national expansion as a leading cannabis operator.
Jump around:
- Moving from the medical device market to cannabis. (2:50)
- Supply innovations in cannabis and hemp. (3:50)
- Gray areas in the Farm Bill. (6:12)
- Problems with traceability in the hemp industry. (7:42)
- Launching B2B wholesale for PharmaCann. (10:26)
- Plans for Sun Theory. (13:04)
- How cannabis operators should scale. (14:14)
- The state of the Illinois market. (19:38)
- The expansion of Dialed In Gummies. (23:00)
- How to reach beyond traditional cannabis consumers. (35:11)
Please make sure to like, subscribe and share the podcast. You could also help us out by giving the podcast a positive review. Finally, to email the podcast or suggest a potential guest, you can reach David Mantey at [email protected].
