Hara Brands has two sides: Hara Supply, one of the largest manufacturers of pre-rolled cones and pre-roll packaging, and Hemper, its direct-to-consumer smoking accessories shop and subscription box. Angel Ferrer, chief technology officer and chief marketing officer at Hemper, said it's vital for the company's B2B and B2C segments to work in harmony.
"We're in the business of providing solutions on the B2B side," he said. "So, in order for us to provide the proper solutions, we need to make sure that on the B2C side, we understand the customer."
That approach helps Hara know how to craft the right pre-rolls, bongs and accessories, and then turn around and use that consumer data to show B2B clients what the customer really wants.
Hara Supply, which earlier this year produced its three billionth cone since launching in 2015, has held onto its market-leading position through customer service. Ferrer says that includes touring customer facilities to find ways to optimize their workflows through customized solutions. It's not uncommon for Hara to run across some fairly unique production concepts. But Ferrer is quick to point out that a lot of these ideas work for legacy brands and that they're looking for new solutions because they're scaling, and needing to embrace industrial machinery and packing equipment.
Hemper, which has continued to package unique smoking accessories in its subscription box while forming product partnerships with mainstream brands like Fred Segal, could be the type of cannabis lifestyle brand capable of driving increased public acceptance. Ferrer says Hemper has some more big collaborations planned for 2025 and he hopes it will make more consumers see Hemper as not just a typical cannabis accessory brand.
The Cannabis Equipment News (CEN) team recently traveled to MJBizCon 2024 in Las Vegas from December 4 through December 6. At the show, we interviewed leaders from nearly every aspect of the industry. We didn't have time to interview everybody, so if we missed you, please reach out to [email protected]. MJBizCon 2025 is scheduled to be held from December 2, 2025, through December 5, 2025, at the Las Vegas Convention Center.
