Snoop Dogg announced the official opening of his first coffee shop, Smoke Weed Every Day (S.W.E.D.), located at Marnixstraat 333, 1016 TC Amsterdam. Following the launch of his first S.W.E.D. store in Los Angeles earlier this month, the Amsterdam location represents a step in the global expansion of the S.W.E.D.
S.W.E.D. is more than just a coffee shop; it features a variety of products, exclusive strains, edibles, and cannabis accessories.
"Amsterdam has always embraced cannabis, and so have I," said Snoop Dogg. "It's only right that I bring S.W.E.D. global to this iconic city that understands the joy of great cannabis and a good time."
The ground floor welcomes visitors with a well-stocked retail area where customers can browse and purchase a variety of cannabis products. The basement level is designed to enhance the social experience, with additional seating and a lounge area perfect for gatherings. This floor also includes a special section dedicated to hosting exclusive product launches.
S.W.E.D. will officially open its doors to the public on August 1, 2024.
