Torch Beverages said it has doubled revenue year over year, expanded into more than 4,000 retail locations, grown distribution across more than 20 states and sold more than five million cans.
To build on that momentum, the company has has recruited two new executives: Ryan Bouton, formerly of Halo Top Creamery, joins as chief marketing officer; while Ryan Heuser, formerly of Liquid Death and White Claw, joins as head of experiential marketing.
"With Halo Top, people called it a niche product when consumer behavior said differently," said Bouton in a statement. "I think we're at that same moment with THC beverages. People still talk about them like they're a cannabis category. I think they're becoming a mainstream beverage category."
"Liquid Death and White Claw proved that people don't just buy drinks — they buy identity, ritual, and occasions," said Heuser in a statement. "THC beverages haven't had that kind of brand-building yet. That's what excites me."
Founded in Miami, Florida, Torch is one of the nation's largest producers of hemp-derived Delta-9 THC drinks.
