Bonanza Cannabis is a manufacturer of vape products and gummies co-founded by brothers Conlan and Corey Keller in Colorado in 2018.
The company now operates in Colorado, New Mexico, Nevada and New York, focusing on making products that promise affordability, consistency and quality.
"We're not the cheapest on the market, but we're far from the most expensive as well. We like to move volume and consistent product," Conlan Keller said at MJBizCon 2025 in Las Vegas.
Consistency is key for Keller, who said you can buy a Bonanza product in New York and have a very similar product and experience if you bought the same product in Colorado. He stressed the importance of owning licenses and facilities so Bonanza can control production, employees, and SOPs—pretty much every part of the manufacturing process is the same state-to-state, except for the THC.
The company has had high-profile collaborations, including producing Tommy Chong's vape and gummy products in Colorado.
As to how the company can sell nearly 200,000 1-gram vape cartridges per month, Conlan Keller said, "We keep it stupid simple."
