Leafly, a cannabis discovery marketplace, today announced Permanent Marker, a hybrid strain that originates from the Southern California market, as the 2023 Leafly Strain of the Year.
Released in 2022 on both coasts, the strain is an indica-dominant hybrid with an impressive genetic lineage. Bred and grown in Los Angeles by Seed Junky Genetics, Permanent Marker is a cross of three well-loved strains – Biscotti, Jealousy (Leafly’s 2022 Strain of the Year), and Sherbet BX.
Leafly data shows a consistent, upward trajectory as Permanent Marker continues to gain a strong following amongst shoppers, and as the strain becomes more widely available in dispensaries across the U.S. The strain continues to emerge as one of Leafly’s most popular strains of 2023, leading the pack in national year-over-year traffic growth and menu availability. Permanent Marker went from ten store menus in August 2022 to 587 stores in November 2023.
Key details include:
- Permanent Marker’s THC levels average around 25 to 30 percent.
- Great for after 5 p.m., as a high-THC indica hybrid, the effects of Permanent Marker lean sedative, making it a perfect accompaniment for relaxing activities like watching a movie at home.
- “Almost too pretty to touch,” Permanent Marker is known for its dense purple and green buds with a floral, fruity candy flavor.
Now in its 5th year, the Leafly Strain of the Year honors a cannabis strain that demonstrated unparalleled breakthrough market impact among the more than 6,000 strains in the Leafly strain database.
Other former Strain of the Year winners, Runtz and Dosidos, both rank in the top 10 most popular cannabis strains in America.
Cannabis strains follow a trajectory of cultivation and popularity. Breeders create new strains to meet evolving consumer trends and future demand. In 2023, more than a dozen new, notable strains crossed with Leafly Strain of the Year 2022 emerged and yes, one of those crosses is Permanent Marker.
“Permanent Marker is a strain that leaves an indelible impression, a mark impossible to forget. It has a robust flavor that stains the palate and it’s a really heavy, strong high,” said David Downs, Leafly Senior Editor. “That is what the 2024 cannabis consumer looks for when shopping for cannabis. If you can't find Permanent Marker at your local dispensary, it’s safe to say you will soon.”
Downs added that a number of new and highly anticipated strains - crossed with Permanent Marker - will debut in 2024.
Leafly’s Budtenders’ Choice Awards 2023, a nationwide survey of budtenders, augment this year’s Strain of the Year announcement. More than a thousand budtenders responded to the survey to highlight their favorite cannabis strains and cannabis flower producers in their local markets and their responses informed Leafly’s first annual Budtenders’ Choice Awards. Permanent Marker is the most frequently recommended new strain by budtenders nationwide.
Advertisers cannot buy a Leafly Strain of the Year. Leafly’s award-winning experts follow emerging strains, analyzing year-over-year changes in strain page views, growth in menu-availability and orders placed.
Other deciding factors include how new or unique a strain is, as well as its pedigree. Leafly’s team scrutinizes the breeder, the strain’s effects, where it fits into the market and how widely available it is in adult-use states.