LEEF Brands, a vertical cannabis operator, today announced a strategic partnership with Lifted Organics on the formation of a joint venture nursery, where both entities will hold an equal 50% ownership stake. The companies said the partnership that will greatly enhance each of their cultivation efforts. This joint venture, named 1PN Nursery, is located near Lifted Organics’ existing operations in Watsonville, California.
The 1PN Nursery project represents a milestone for both LEEF Brands and Lifted Organics, allowing them to further vertically integrate by bringing nursery operations in-house, which will improve control over their genetic offerings and reduce costs. Customer acquisition and retention is highly dependent on offering a compelling, diversified, and exclusive strain menu which this joint venture will provide for LEEF’s concentrates customers and Lifted’ s fresh frozen customers.
This joint venture represents a significant step forward in the cannabis industry, combining expertise and resources to push the boundaries of cannabis cultivation and innovation.