The Hawthorne Gardening Company, a Scotts Miracle-Gro subsidiary focused on the cannabis industry, and BFG Supply, a national horticultural and agricultural product distributor, announced the formation of a strategic partnership under which BFG will distribute Hawthorne’s proprietary Signature brand cultivation supplies and solutions.
At the same time, Hawthorne said it is discontinuing the distribution of products from other companies and shifting its focus solely to marketing and supporting its portfolio of Signature brands, including Gavita, General Hydroponics, Botanicare, Cyco, Mother Earth, HydroLogic, Gro Pro and more. The company said these changes enable it to realign and optimize its operations. In parallel, BFG will become a key partner for distributing Signature products to many Hawthorne customers.
“The moves we are making not only serve as a catalyst for Hawthorne’s growth, but also bring both short- and long-term benefits to the retailers who sell our products and the growers who use them,” said Tom Crabtree, COO of Hawthorne. “By sharpening our focus, we will deploy more resources into initiatives and programs that further drive our industry-leading brands as well as enhance customer service and experiences. BFG shares in our commitment and will be a key partner to help us execute our strategy.”
Through this new strategic distribution partnership, BFG will be the leading distributor for all Hawthorne Signature brands and third-party products to hydroponic retail businesses through its national distribution footprint beginning in the second quarter of this calendar year.
"As BFG expands our best-in-class national distribution services to help more customers gain better access to products in the hydroponic and professional grower markets, we are excited to partner with Hawthorne as the trusted brand and distribution supplier for their industry-leading product lines,” said Mark Goshgarian, chief revenue officer, BFG. “We are committed to delivering world-class customer distribution services to our customers seamlessly and efficiently, and we believe this partnership is a testament to that customer promise.”
