Ascend Wellness, a multi-state, vertically integrated cannabis operator, announced the relaunch of Ozone brand.
Rolling out across all seven of Ascend's operating markets, the full-scale brand and quality transformation spans visual identity, product standards, packaging, and consumer engagement.
Ozone's new brand standards feature new potency and terpene benchmarks, dedicated premium canopy space to Ozone flower, improved cure protocols, and reduced post-harvest handling to better preserve trichomes.
The relaunch also introduces a new visual identity, swapping out the former grey palette with blue, supported by updated in-store merchandising and coordinated branded drops. New packaging formats are engineered to better preserve freshness, potency, and terpene integrity from harvest to consumption, while a revamped digital ecosystem, including a new website and online apparel store, will further extend the brand experience.
To celebrate Ozone's evolution, the brand is launching its first full-spectrum gummies, new macro-dose gummy offerings, additional flower strains, and new liquid diamonds and live resin vape formulations. The refreshed brand will roll out initially across Illinois, Massachusetts and New Jersey, with remaining markets to follow shortly thereafter.
